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Mar 12 2009

Gear Up For Your Next Date with Eva Underwear!

Eva Underwear - For Those Stressful Times in LifeSeeing undergarments that feature animated characters is that not uncommon. Seeing anime characters on undergarments… a little more rare but still not unheard of in the least. So when I read the story last night that there was going to be new Eva undergarments released in Japan this year, it didn’t really phase me. The movie is getting a big four part theatrical re-release (Part 1 has already been licensed by Funimation while Part 2 will premieres this June in Japan). What made me stop and pause however is the marketing behind these undergarments.

In the report on ANN, the men’s underwear line comes in six different styles: Nerv, Seele, Angel Monogram, Ugoite yo, 6th Angel and Nigecha Dame. So far everything is just fine. Six different styles of underwear for the male Eva fan in your life. The issue I have is with the Nigecha Dame style which is stated as being used for psyching oneself up; such as when you are going to have to deal with stress or going on a date.  Wow, because there’s nothing that gets me psyched up more for the first date with the girl of my dreams than my lucky anime underwear.

The second bit that caught my attention was the women’s dresses being inspired by Eva 2.0. Again, absolutely nothing wrong with that. With the second movie heralding the return of Asuka to the franchise, dresses are very appropriate. Perhaps a drastic and wild new take on the classic yellow sun dress that Asuka is so famously known for?

“Mobile Collection, is offering an official Evangelion fashion line that includes women’s dresses inspired by the EVA-01, EVA-00, and EVA-02 weapons in the anime.”

Oh touché Japan!

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