
In the anime world, internet piracy and “fansubs” has been the raging debate for the last decade or so. Fansubs have been around for far longer than that naturally but with the boom of the internet in the 90’s, piracy became a growing concern as more and more studios found themselves victims of the trade. It’s a simple argument really; why would fans purchase the DVDs when they can just download the episodes for free online and see them much faster than any company could release them?
The debate will never end to be honest. There will always be arguments for both sides that could be convincing when directed to the right people. I’ve always tried to remain neutral to this and while there are published examples of my own personal outrage towards certain aspects (the multimillion dollar VC deal that Crunchyroll signed earlier this year for example), eventually I’ve grown to accept fansubs as just the way of the world. What I never understood about the debate however is why in our age of instant information and digital sharing the region gap has always remained as wide as it has.
The last couple of years have changed that dramatically and soon, we might be looking back at this time as the next turning point of the industry. As one blogger living in Japan has stated repeatedly, Japan tends to follow a ten year gap in terms of catching up with the rest of the world. The anime industry is one place where anyone can look to in order to support this theory. For years, fans have downloaded the latest anime because no one in Japan seemed to care or even think about the audience beyond their own shores that might be interested in their product.
Finally this is starting to change however with both American and Japanese companies stepping up. Since 2005 when DVD releases were at their peak (over 700 different anime DVDs were released in the US that year alone), the anime industry has seen a sharp decline. Studios on both sides of Pacific saw their doors closing and new solutions were needed as angry voices and pointed fingers became the norm.
Now though, companies are stepping up and closing the region gap, bringing the digital entertainment age closer and closer. Examples of this are not hard to find. Earlier this year BOST TV made episodes of the historical fan service series ‘Strike Witches’ available to fans within days of their initial airing. Then Funimation (who own at least a third of the US market) found new ways to bring series to audiences that much faster. Within three weeks of the series premiere, Funimation had uploaded legal subtitled episodes of the horror series ‘Shikabane Hime ’ to their website for fans to enjoy.
Soon afterwards, both Viz Media and Crunchyroll both announced their own separate deals upping the stakes even higher. Starting in January, both of these companies will be releasing episodes of the long running hit series ‘Naruto’ to American shores within HOURS of their original airing in Japan completing eliminating the region gap. Even as I have been typing this a report went up stating that even more series will be made available such as ‘Skip Beat’, a Shoujo title that premiered on Japanese television only one month ago.
Fansubs and the region gap go hand in hand. As long as there is a delay between the airing and the US release, there will be fansubs. In a new spirit of cooperation though, Japanese studios and American companies are finally working much closer than they ever have before to give fans the instant gratification that they desire while still finding a way to make a profit.
Is this a growing trend? One can only hope so. Fans want to see the anime industry thrive just as much as studios want to see their series profit and this new spirit of cooperation is the only way that this is going to happen. Just like a reverse blade sword though, cooperation is a two way street. If you enjoy watching anime online, this is a golden era for you. Series are being uploaded faster than ever and more legal, affordable and downloadable series will continue to be made available as long as the fans support it.